Consumers Choosing Refurbished Products to be Environmentally Responsible, According to Liquidity Services’ Survey
The survey, administered by
“We have found that consumers are overwhelmingly receptive to purchasing
refurbished products,” said
Additional consumer findings from the survey include:
- 21% shop online for electronics two to three times a month
- 80% consider price important when choosing electronics
- 96% believe that buying refurbished products will save them money
- 66% of those likely to purchase refurbished electronics believe that refurbished electronics work as well as new products
- 74% of those likely to purchase refurbished products feel that they meet their needs without paying more
- 84% who have purchased refurbished products have been satisfied with product functionality and with the price paid for the value received
- 81% would recommend buying refurbished products to their family and friends
- Detailed product information should be included – Consumers can be clear on what they are buying by understanding the condition of the product and the features and accessories included.
- Listing should have product photos – Visuals of the product can expand upon the product description and help customers ensure they are purchasing the right item.
- Variety of shipping options should be available – Consumers typically want to save money in secondary markets; it’s important to ensure affordable shipping options.
- Look for a warranty – Warranties can be available on certain types of refurbished goods and help ensure that consumers receive a quality product.
In addition to its B2C marketplaces and channels, Liquidity Services’
marketplace, Liquidation.com,
primarily serves small business buyers who resell surplus or refurbished
products, allowing more consumers to access goods in a sustainable way.
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Source:
Liquidity Services, Inc.
Sultana F. Ali, APR
202-467-5723
Sultana.Ali@liquidityservices.com